Articles & Research Articles

1. The Future of Search: Beyond the Horizon

Search technology is the key that unlocks all that the Internet has to offer. It's our librarian, our map, and our guide. In all this vast collection of data, it is search that gets us to the place we are looking for. There can be no downplaying the role of search in the future of the Internet. However, to continue to play this role, as the Internet grows search must to do two things (more.)

Read on: http://www.enquiro.com/net-profit/Future-of-Search.asp

Source: Enquiro

2. Morgan Stanley: Online Search Advertising

This presentation focuses on the eight key trends that we believe are driving changes in Online Search Advertising. Themes include: Need for Search; Why Online Search Has So Much Potential; What People Search For; Online Advertising Still in Early Growth Stages. Improving User Experience Creates Opportunities; Revenue per Search Trends; Trends in Natural Search vs. Sponsored Search; and Companies Impacting (and Impacted by) Search.

Read on: http://www.morganstanley.com/institutional/techresearch/
search_themes0904.html?page=research

Source: Morganstanley

3. JupiterResearch Projects Vertical and Local Search Will Drive Industry Growth

(New York, NY - February 23, 2005) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today projected in its newly released report, "Vertical Search: Early Marketers Will Reap Rewards of Low Pricing," that the search industry will develop in much the same way historical media markets before it have, with the broad-based search engines spawning a raft of vertical search engines dedicated to specific categories.

Read on: http://www.jupitermedia.com/corporate/releases/05.02.23-newjupresearch.html

Source: Jupitermedia

4. Local Search: The Hybrid Future

Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search.

Read on: http://searchenginewatch.com/searchday/article.php/3296721

Source: SearchEngineWatch

5. IYP, Consumers and the Search Arms Race

For 100 years or so print Yellow Pages had a near lock on consumer mindshare; it was the place to find local business information. Now that's all changing to state the obvious.

Yellow Pages now shares the stage with the Internet and its myriad, fragmented sources of local information. Internet Yellow Pages (IYP)-many of them affiliated with traditional publishers-, search engines and newspaper sites are three main sources of local information online.

Read on: http://www.localsearchguide.org/html/viewpoint_ind.html?d_id=4

Source: LocalSearchGuide

6. Trends, Prospects & Opportunities in Search

Forecasts of the size of the search engine advertising market.

Read on: http://www.sempo.org/learning_center/research/SESNYC04-emarketer.ppt

Source: Sempo

7.The State of the online advertising Industry

Read on: http://www.sempo.org/learning_center/research/ramsey_white_nov04.pdf

Source: Sempo